Writing sales copy is an art, as any copywriter will tell you. It takes a certain talent to be able to push a customer's buttons in order to compel him to make a purchase. Most copywriters will tell you that this is difficult to do with long drawn out sales letters, so you can imagine how much more frustrating it can be to generate sales with copy so short as is in an email. Since your readers do not have all day to sit and read long emails, it's important for you to learn how to write sales emails that are short, sweet, to the point … and that get the job done!
Benefit Laden Copy
The number one rule of email sales copy is to hit your readers right off the bat with the benefits of buying your product. Not the features. If you're unsure as to the difference, think of it this way: the features of a product are what it does – the benefits are the solutions it offers. For example, an e-book on how to build a home business may contain the step by step instructions needed to create a product, build a website, and generate sales. Those are its features. However, the problems that it solves are that it will allow a mother to stay home with her children, and family man to spend more time with his family, and a low-income family to finally be relieved of their financial worries.
The more benefits you can add to your email sales copy the better; And if you can create them as bulleted lists – even better! Bullets are great because they allow your readers to skim through the bulk of your sales message and still be able to see at a glance the important things they should know about your product. Most email readers do not read through and entire email when it has a sales-like pitch to it; So offering easy to read benefits in your copy will help to increase sales.
Keep It Simple
Remember who you are talking to when writing your sales emails. Do not try to sound overly educated to a crowd that uses a fair amount of slang – alternately, do not try to use common street terms if you're selling to professor types. The important thing is to keep your email copy as simple, and as personal as possible. If for you that means writing exactly the way you talk, then do so. Your sales pitch will flow much better if you are not trying to use a lot of words that are not particularly in your vocabulary. If you're unsure as to how to write out your sales pitch the way you talk, try recording yourself giving your sales pitch as though you were face to face with a customer. Then replay and type that into your sales email.
Ultimately, the trick to generating sales from sender emails is to be as honest as possible with your readers. Honesty shines through sales copy in a way that hype and smoke never can; So do not be afraid to let your readers know exactly who will profit from your product and who will not – right in the heart of your email sales copy.
source http://bitcoinswiz.com/writing-sales-emails-how-to-sell-without-sacrificing-your-relationship/
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